Highlights

  • Me Today’s China partner has increased its ownership in the China Trademark to 40%.
  • The partner achieved Revenue milestones that triggered the additional ownership rights.
  • Me Today earned NZD $1.1 million in licence fees from China during the year ended March 31, 2026.

Overview

Me Today Limited (NZX:MEE) has announced that its China licensing partner has met another revenue target, enabling it to increase its ownership stake in the Me Today China trademark from 20% to 40%. The milestone reflects growing sales of Me Today products across Greater China and highlights the success of the company's long-term licensing arrangement. Under the agreement, the partner can acquire up to 50% ownership of the trademark by achieving specific revenue thresholds. The strong performance also contributed NZD 1.1 million in licence fee revenue to Me Today during the latest financial year.

How Did Me Today’s China Partner Earn a Larger Ownership Stake?

The ownership increase stems from a licensing agreement signed in July 2024 between Me Today and a major Chinese sports nutrition company. The agreement allows the partner to progressively acquire up to 50% of the Me Today trademark in Greater China by meeting predetermined revenue targets. Following an earlier ownership increase announced in February 2025, the partner has now achieved another milestone, taking its total stake to 40%. The development underscores the strong market acceptance of Me Today products and the effectiveness of the company's expansion strategy in China.

What Does China’s Growth Mean for Me Today’s International Expansion?

China has become an increasingly important market for Me Today, generating significant licence fee income and expanding Brand-recognition/">Brand Recognition beyond New Zealand. For the 12 months ended March 31, 2026, Me Today received NZD $1.1 million in licence fees linked to product sales in China. The growing visibility of the brand has also created opportunities in other regions, including Southeast Asia. According to the company, its recently announced distribution agreement in Southeast Asia was supported by the Brand Awareness and commercial success achieved through its Chinese Partnership.