Highlights

  • Gratifii is acquiring Simplicity to strengthen its loyalty and rewards Business across Australia and New Zealand.
  • The company plans a strategic Investment in Marketplacer to expand its digital rewards marketplace capabilities.
  • Gratifii has secured commitments for a $10 million Capital raise to support both transactions and future growth initiatives.

Overview

Gratifii Limited (ASX:GTI) has announced a major expansion strategy through the proposed Acquisition of Simplicity and a strategic investment in Marketplacer, alongside a $10 million capital raising. The company said the transactions are designed to enhance its loyalty, rewards, and engagement ecosystem across Australia, New Zealand, and Southeast Asia. Simplicity adds an established enterprise customer base and recurring SaaS Revenue streams, while Marketplacer is expected to strengthen Gratifii’s digital commerce and marketplace capabilities. Management believes the combined strategy will improve operational scale, expand the company’s addressable market, and accelerate its path toward EBITDA profitability. Gratifii also expects stronger monetisation opportunities from its growing network of more than 18 million member accounts and over 80 enterprise customers.

Why Is The Simplicity Acquisition Important for Gratifii?

The acquisition of Simplicity is expected to immediately strengthen Gratifii’s position in the loyalty and rewards market across Australia and New Zealand. Simplicity brings a portfolio of enterprise clients, including major brands across retail, FMCG, and quick-service restaurant sectors, alongside recurring SaaS-based revenue streams. The company generated unaudited FY25 revenue of $4.6 million and positive EBITDA before expected synergies. Gratifii believes the acquisition offers strong cross-selling opportunities with limited customer overlap between the businesses. Management also expects operational synergies from platform consolidation and reduced duplicated costs over the next 12 months.

How Could The Marketplacer Partnership Transform Gratifii’s Rewards Ecosystem?

Gratifii said the Marketplacer partnership could significantly expand the functionality of its rewards and engagement platform by transforming traditional rewards programs into large-scale digital marketplaces. Marketplacer’s technology will allow enterprise clients to launch product-rich reward stores with broader supplier networks and integrated commerce capabilities. Gratifii also plans to invest $5 million through convertible notes in Marketplacer, aligning long-term partnership incentives and supporting future product integration. Management believes the partnership will increase member engagement, improve customer retention, and create stronger data-driven monetisation opportunities as transaction volumes and Redemption activity continue to grow across its platform ecosystem.