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Last update at 2026-06-03T20:00:00Z
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Cricut, Inc. Reports First Quarter 2025 Financial Results
Tue 06 May 25, 08:05 PMApril 2025's Promising Penny Stocks To Watch
Wed 23 Apr 25, 12:05 PMUS Market's Undiscovered Gems for April 2025
Fri 11 Apr 25, 11:33 AMCricut, Inc. Reports Fourth Quarter and Full Year 2024 Financial Results
Tue 04 Mar 25, 09:05 PM| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | 107.89M | 88.88M | 79.78M | 81.98M | 192.37M |
| Minority interest | - | - | - | - | - |
| Net income | 76.70M | 62.83M | 53.64M | 60.67M | 140.47M |
| Selling general administrative | 68.46M | 72.98M | 85.09M | 62.65M | 51.27M |
| Selling and marketing expenses | 159.41M | 143.29M | 123.17M | 130.38M | 133.96M |
| Gross profit | 390.43M | 352.79M | 343.29M | 349.89M | 457.45M |
| Reconciled depreciation | 24.44M | 29.01M | 29.19M | 26.96M | 19.39M |
| Ebit | - | 89.20M | 80.11M | 79.95M | 192.41M |
| Ebitda | 96.03M | 118.21M | 110.14M | 106.91M | 211.79M |
| Depreciation and amortization | - | 29.01M | 30.04M | 26.96M | 19.39M |
| Non operating income net other | - | - | - | 2.03M | -0.03200M |
| Operating income | 96.03M | 76.11M | 69.98M | 79.95M | 192.41M |
| Other operating expenses | 612.75M | 636.43M | 695.16M | 806.34M | 1113.82M |
| Interest expense | 0.57M | 0.33M | 0.32M | 2.03M | 0.03M |
| Tax provision | 31.19M | 26.05M | 20.67M | 21.32M | 51.90M |
| Interest income | 11.39M | 11.02M | 7.98M | - | - |
| Net interest income | 10.82M | 10.69M | 7.65M | - | - |
| Extraordinary items | - | - | - | - | - |
| Non recurring | - | - | - | - | - |
| Other items | - | - | - | - | - |
| Income tax expense | 31.19M | 26.05M | 26.15M | 21.32M | 51.90M |
| Total revenue | 708.78M | 712.54M | 765.15M | 886.30M | 1306.23M |
| Total operating expenses | 294.40M | 276.68M | 273.31M | 269.94M | 265.05M |
| Cost of revenue | 318.35M | 359.75M | 421.85M | 536.40M | 848.78M |
| Total other income expense net | 11.86M | 12.77M | 9.80M | 2.03M | -0.03200M |
| Discontinued operations | - | - | - | - | - |
| Net income from continuing ops | 76.70M | 62.83M | 53.24M | 60.67M | 140.47M |
| Net income applicable to common shares | - | - | - | 60.67M | 140.47M |
| Preferred stock and other adjustments | - | - | - | - | - |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 580.81M | 693.03M | 761.59M | 949.63M | 1006.25M |
| Intangible assets | - | - | - | 0.76M | 1.52M |
| Earning assets | - | - | - | - | - |
| Other current assets | 29.27M | 26.07M | 19.11M | 23.84M | 32.82M |
| Total liab | 237.25M | 226.27M | 226.72M | 276.89M | 332.27M |
| Total stockholder equity | 343.56M | 466.76M | 534.87M | 672.74M | 673.98M |
| Deferred long term liab | - | - | - | - | - |
| Other current liab | 95.51M | 100.67M | 74.07M | 150.56M | 69.35M |
| Common stock | 0.21M | 0.21M | 0.22M | 0.22M | 0.22M |
| Capital stock | 0.21M | 0.21M | 0.22M | 0.22M | 0.22M |
| Retained earnings | 3.96M | 0.00000M | 28.51M | 17.11M | -43.56000M |
| Other liab | - | - | - | 8.90M | 8.13M |
| Good will | - | - | - | - | - |
| Other assets | - | - | 0.00000M | 57.12M | 5.72M |
| Cash | 256.22M | 232.14M | 142.19M | 224.94M | 241.60M |
| Cash and equivalents | - | - | - | - | - |
| Total current liabilities | 221.07M | 203.37M | 196.46M | 254.06M | 308.37M |
| Current deferred revenue | 50.41M | 45.43M | 40.30M | 34.87M | 30.55M |
| Net debt | -244.59200M | -216.93100M | -128.01900M | -205.57200M | -222.06200M |
| Short term debt | 3.61M | 3.90M | 5.23M | 5.44M | 3.75M |
| Short long term debt | - | - | - | - | - |
| Short long term debt total | 11.62M | 15.21M | 14.17M | 19.37M | 19.54M |
| Other stockholder equity | 339.22M | 466.55M | 505.86M | 672.99M | 717.37M |
| Property plant equipment | - | - | - | 63.41M | 53.26M |
| Total current assets | 499.59M | 580.21M | 619.97M | 811.26M | 928.10M |
| Long term investments | - | - | - | - | - |
| Net tangible assets | - | - | - | 672.74M | 673.98M |
| Short term investments | 19.43M | 104.77M | 102.95M | 74.26M | - |
| Net receivables | 92.01M | 101.98M | 111.25M | 136.54M | 199.51M |
| Long term debt | - | - | - | - | - |
| Inventory | 102.66M | 115.25M | 244.47M | 351.68M | 454.17M |
| Accounts payable | 71.55M | 53.37M | 76.86M | 63.20M | 204.71M |
| Total permanent equity | - | - | - | - | - |
| Noncontrolling interest in consolidated entity | - | - | - | - | - |
| Temporary equity redeemable noncontrolling interests | - | - | - | - | - |
| Accumulated other comprehensive income | 0.17M | -0.00600M | 0.28M | -0.47500M | -0.05500M |
| Additional paid in capital | - | - | - | - | - |
| Common stock total equity | - | - | - | 0.22M | 0.22M |
| Preferred stock total equity | - | - | - | - | - |
| Retained earnings total equity | - | - | - | - | -43.56000M |
| Treasury stock | - | - | - | - | - |
| Accumulated amortization | - | - | - | - | - |
| Non currrent assets other | 16.86M | 22.13M | 35.36M | 33.30M | 2.46M |
| Deferred long term asset charges | - | - | - | - | - |
| Non current assets total | 81.22M | 112.82M | 141.62M | 138.37M | 78.15M |
| Capital lease obligations | 11.62M | 15.21M | 14.17M | 19.37M | 19.54M |
| Long term debt total | - | - | - | - | - |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | 85.07M | -18.32800M | -50.85600M | -107.86900M | -35.78600M |
| Change to liabilities | - | - | - | -141.98200M | -43.02800M |
| Total cashflows from investing activities | 60.66M | -18.32800M | -48.77800M | -107.86900M | -35.78600M |
| Net borrowings | - | - | - | -1.30000M | - |
| Total cash from financing activities | -237.44500M | -156.43500M | -322.18500M | -26.24700M | 260.24M |
| Change to operating activities | - | - | - | 1.52M | -29.90900M |
| Net income | 76.70M | 62.83M | 53.64M | 60.67M | 140.47M |
| Change in cash | 24.08M | 89.95M | -82.75600M | -16.65400M | 119.38M |
| Begin period cash flow | 232.14M | 142.19M | 224.94M | 241.60M | 122.22M |
| End period cash flow | 256.22M | 232.14M | 142.19M | 224.94M | 241.60M |
| Total cash from operating activities | 200.23M | 264.97M | 288.10M | 117.68M | -104.94900M |
| Issuance of capital stock | - | - | 0.00000M | 0.00000M | 262.01M |
| Depreciation | 24.44M | 29.01M | 30.04M | 26.96M | 19.39M |
| Other cashflows from investing activities | - | - | - | -33.77100M | -35.78600M |
| Dividends paid | 202.10M | 109.97M | 294.13M | 0.00000M | 0.00000M |
| Change to inventory | 41.16M | 149.97M | 78.38M | 63.09M | -207.97800M |
| Change to account receivables | 12.62M | 4.89M | 23.50M | 63.70M | -37.67300M |
| Sale purchase of stock | -24.74800M | -38.49300M | -20.33200M | -18.59400M | -0.17000M |
| Other cashflows from financing activities | -10.59400M | -7.97000M | -7.72300M | -7.68400M | -1.59300M |
| Change to netincome | - | - | - | 33.50M | 44.10M |
| Capital expenditures | 24.42M | 18.33M | 23.72M | 33.77M | 35.79M |
| Change receivables | - | - | - | 63.70M | -37.67300M |
| Cash flows other operating | - | - | - | 11.76M | -20.23400M |
| Exchange rate changes | - | - | - | - | - |
| Cash and cash equivalents changes | - | - | - | -16.43300M | 119.51M |
| Change in working capital | 57.27M | 130.03M | 127.40M | -8.28900M | -313.09900M |
| Stock based compensation | 34.79M | 45.07M | 47.33M | 41.12M | 38.07M |
| Other non cash items | -19.09000M | 2.41M | 40.94M | 17.69M | 10.35M |
| Free cash flow | 175.81M | 246.63M | 264.38M | 83.91M | -140.73500M |
Sector: Technology Industry: Computer Hardware
| Company | Change (USD) | Price (USD) | Trailing PE (x) | Forward PE (x) | Price Sales TTM (x) | Price to Book Value (x) | Enterprise Value to Revenue (x) | Enterprise Value to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| CRCT Cricut Inc |
-0.04 0.96% | 4.11 | 13.20 | - | 1.38 | 2.81 | 0.99 | 5.29 |
| DELL Dell Technologies Inc |
-14.23 3.27% | 421.08 | 24.44 | 15.65 | 1.22 | 4.39 | 1.34 | 12.81 |
| ANET Arista Networks |
-0.96 0.55% | 174.37 | 39.49 | 31.45 | 13.08 | 11.15 | 12.18 | 31.54 |
| SMCI Super Micro Computer Inc |
-2.75 5.48% | 47.42 | 49.25 | 28.90 | 5.69 | 17.11 | 5.65 | 57.68 |
| HPQ HP Inc |
-1.25 4.58% | 26.04 | 9.33 | 8.67 | 0.56 | - | 0.70 | 7.42 |
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
10855 South River Front Parkway, South Jordan, UT, United States, 84095
| Name | Title | Year Born |
|---|---|---|
| Mr. Ashish Arora | CEO, Pres & Director | 1968 |
| Mr. Donald B. Olsen | Exec. VP, Gen. Counsel & Sec. | 1975 |
| Mr. Kimball Shill | Chief Financial Officer | 1964 |
| Mr. Ryan Harmer | VP of Accounting & Corp. Controller | NA |
| Ms. Kim Kanarowski | Exec. VP of Marketing | NA |
| Ms. Courtney Hill | Sr. VP of HR | NA |
| Mr. Ariel Fischer | Exec. VP of Direct-to-Consumer & Consumable | NA |
| Mr. Chuck Seiber | Exec. VP of Product, Brand & Design | NA |
| Mr. Glenn Rogers | Sr. VP of International | NA |
| Mr. Vivekanand Jayaraman | Exec. VP of Platform Devel. | NA |
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