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One NASDAQ- Listed Consumer Lending Stock at Decent Levels – SOFI

Nov 25, 2025 | Team Kalkine
One NASDAQ- Listed Consumer Lending Stock at Decent Levels – SOFI
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  • SOFI:NASDAQ
  • Investment Type
    Large-cap
  • Risk Level
  • Action
  • Rec. Price (US$)

SoFi Technologies Inc

SoFi Technologies, Inc. (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services. The Company, through its lending and financial services products, allows members to borrow, save, spend, invest and protect their money. The Company's segments include Lending, Technology Platform and Financial Services.

Key Business and Financial Updates:

  • Record Financial Performance and Consolidated Growth: SoFi Technologies delivered an exceptionally strong third quarter, reporting record GAAP net revenue of USD 961.6 million, reflecting 38% year-over-year growth, alongside record adjusted net revenue of USD 949.6 million. Net income rose 129% YoY to USD 139.4 million, marking the company’s eighth consecutive GAAP-profitable quarter. Adjusted EBITDA reached a record USD 276.9 million, up 49% YoY, representing a 29% margin. Equity expanded by USD 1.9 billion during the quarter, with tangible book value per share rising to USD 5.97, demonstrating sustained capital strength and balance-sheet expansion.
  • Exceptional Member, Product, and Platform Expansion: The company recorded 905,000 new members, increasing total membership to 12.6 million, up 35% YoY. Product additions also achieved a quarterly record at 1.4 million, bringing total products to 18.6 million, up 36% YoY. Financial Services products rose 37% YoY, supported by strong adoption across SoFi Money, Relay, and Invest, while lending products grew 30% YoY. Cross-buy levels reached their highest since 2022 at ~40%, reinforcing the compounding effects of SoFi’s vertically integrated “one-stop shop” ecosystem. Meanwhile, deposit inflows remained robust, with total deposits increasing USD 3.4 billion to USD 32.9 billion, supported by direct-deposit members contributing nearly 90% of balances.
  • Lending Momentum and Capital-Markets Strength: The Lending segment achieved USD 9.9 billion in total originations, up 57% YoY, spanning personal, student, and home loans. Personal loan originations rose 53% YoY to USD 7.5 billion, student loans increased 58% to USD 1.5 billion, and home lending volume nearly doubled (+93%) to USD 945 million, with home-equity loans contributing a record one-third of home-loan volume. Capital-markets execution remained strong, with over USD 4.6 billion in loans sold or transferred, and securitizations pricing at attractive spreads. Credit performance remained resilient, with declining annualized charge-off rates and stable 90-day delinquencies, reinforcing the durability of SoFi’s underwriting and portfolio performance.
  • Diversified Fee Revenues and Technology Platform Performance: SoFi’s diversification strategy continued to gain traction with record fee-based revenue of USD 408.7 million, representing a 50% YoY increase, driven by the Loan Platform Business, interchange income, brokerage activity, and referral fees. The Technology Platform segment delivered USD 114.6 million in revenue, up 12% YoY, with steady contribution margins of 28%. Innovations across crypto, blockchain-based remittances, AI-driven cash management tools, and expanded investment products further strengthened monetization, engagement, and long-term platform stickiness.
  • Upgraded Full-Year Guidance and Strengthened Strategic Outlook: Given strong year-to-date execution, management raised its full-year 2025 guidance, now expecting adjusted net revenue of USD 3.54 billion (versus prior USD 3.375 billion), adjusted EBITDA of USD 1.035 billion, adjusted net income of USD 455 million, and adjusted EPS of USD 0.37, all above previous estimates. Member additions are now projected to exceed 3.5 million for FY2025, and tangible book value growth is expected to reach USD 2.5 billion. With continued innovation, expanding cross-sell, resilient credit metrics, and accelerating high-margin fee revenue, SoFi enters the final quarter of 2025 from a position of significant operational and financial strength. 

Technical Observation (on the daily chart):

  • Price Trend and Moving Average Structure: SOFI’s price action reflects a broadly constructive medium-term trend, with the stock sustaining levels above both the 21-day and 50-day moving averages for most of the year before a recent pullback. Despite short-term weakness indicated by the price briefly dipping below these averages, the re-emergence of buying interest near USD 27 suggests that the broader upward structure has not been decisively violated. The narrowing gap between the moving averages also hints at emerging stabilization after recent volatility.
  • Momentum Indicators and Market Sentiment: The RSI, currently near 48, indicates neutral momentum conditions and suggests that neither buying nor selling pressures are dominant at this stage. The indicator’s steady recovery from sub-40 levels earlier in the month implies moderating bearish sentiment and the possibility of a shift back toward a balanced or mildly positive momentum setting. This momentum structure aligns with a market awaiting clearer catalysts before establishing a definitive directional move.
  • Support, Resistance, and Tactical Outlook: SOFI finds immediate support around the USD 26–27 band, which has attracted repeated demand and aligns with prior consolidation zones. Initial resistance appears near USD 29–30, followed by a more substantial barrier around the yearly high of USD 32.73. A sustained close above the 21-day moving average (USD 28.77) would strengthen the near-term bullish case, while failure to hold current support would increase the probability of a corrective retracement toward the USD 23–24 region. Overall, the technical outlook remains cautiously constructive, contingent on the stock reclaiming and maintaining key moving-average levels.

SoFi Technologies, Inc. (NASDAQ: SOFI) reported a notably strong operating and financial performance, highlighted by record quarterly GAAP net revenue of USD 961.6 million (+38% YoY), net income of USD 139.4 million (+129% YoY), and adjusted EBITDA of USD 276.9 million, alongside continued expansion in membership to 12.6 million (+35% YoY) and total products to 18.6 million (+36% YoY). Lending originations grew to USD 9.9 billion (+57% YoY) across personal, student, and home loans, supported by robust capital-markets execution and resilient credit metrics, while fee-based revenue and the Technology Platform contributed steadily to diversification efforts. Management raised full-year 2025 guidance across revenue, EBITDA, net income, and EPS, reflecting strong momentum across the ecosystem and broadening monetization channels. Technically, the stock is stabilizing after a pullback, trading near support at USD 26–27 with an RSI around neutral levels, and the overall trend remains constructive so long as price reclaims key moving averages and maintains its higher-lows structure.

As per the above-mentioned price action, important support near USD 24.00-USD 26.00, momentum in the stock over the last month, and technical indicators analysis, a ‘WATCH’ rating has been given for SoFi Technologies, Inc. (NASDAQ: SOFI) at the closing price of USD 27.40, as of November 24, 2025. 

Individuals can evaluate the stock based on the support and resistance levels provided in the report in case of keen interest taking into consideration the risk-reward scenario. 

Markets are trading in a highly volatile zone currently due to certain macro-economic issues and prevailing geopolitical tensions. Therefore, it is prudent to follow a cautious approach while investing.

Related Risk: This report may be looked at from a high-risk perspective, and a recommendation is provided for a short duration. This report is solely based on technical parameters, and the fundamental performance of the stocks has not been considered in the decision-making process. Other factors which could impact the stock prices include market risks, regulatory risks, interest rates risks, currency risks, social and political instability risks etc. 

Note 1: Past performance is not a reliable indicator of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance level is November 24, 2025. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.

Note 4: Target Price refers to a price level that the stock is expected to reach as per the relative valuation method and or technical analysis taking into consideration both short-term and long-term scenarios.

Note 5: ‘Kalkine reports are prepared based on the stock prices captured either from the New York Stock Exchange (NYSE), NASDAQ Capital Markets (NASDAQ), and or REFINITIV. Typically, all sources (NYSE, NASDAQ, or REFINITIV) may reflect stock prices with a delay which could be a lag of 15-20 minutes. There can be no assurance that future results or events will be consistent with the information provided in the report. The information is subject to change without any prior notice.


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Past performance is not a reliable indicator of future performance.