In the first three months of the year Tesla reported deliveries of 336,681, a drop of 13% versus a year ago, missing estimates of 390,000 units. It was Tesla’s worst quarter for deliveries since the second quarter of 2022. The concern for Tesla (TSLA) bulls is the sales drop continuing, with April sales figures coming in — and not looking good. Tesla only reports sales or delivery totals on a quarterly basis, and does not break out sales across its critical regions. In order to view performance on a monthly basis and across regions, registration data is often used a proxy for sales, which is usually reported by national automobile authorities or research firms. The first registration data sets to come through were in the UK and EU territories, and those sales drops turned out to be some of the worst. UK Tesla registrations tallied only 512 new vehicles in April, per the Society of Motor Manufacturers and Traders auto trade group. That figure is down 62% from a year earlier. Tesla’s UK underperformance follows weakness in other key regions. Germany’s KBA trade group reported registrations dipped 46% in the country to 885. The country is home to Tesla’s only European factory, Giga Berlin. Tesla registrations also fell in key territories like France (down 59%), Denmark (down 67%), and Sweden (down 81%), per Bloomberg data polling national auto associations. The drops in April mirror tumbling European sales in March as well. Weakness in the EU and protests at US Tesla showrooms recently follows CEO Elon Musk’s foray into the politics, resulting in some Tesla owners alienated by Musk and his right-leaning tendencies, and outward support of President Trump. A different set of issues affects China, a huge engine for Tesla sales in the recent past and a territory Tesla is counting on for future growth, saw more weakness despite the fact Chinese citizens are mad for EVs. Tesla China sold 58,459 vehicles in April, which includes EVs sold in China and those exported to other markets, down 6% versus a year ago according to data released by the China Passenger Car Association (CPCA) as reported by China EV blog CnEVPost. That figure is down a whopping 25.8% sequentially compared to March. Looking at year to date including April, Tesla’s China sales and exports are down 18.3%. This comes as Chinese domestic competitors like BYD (BYDDY), Nio (NIO), and XPeng (XPEV) eat into Tesla’s sales by offering cheaper products with competitive feature sets, including software that is deeply integrated into the car’s HMI (human machine interface) that local customers demand. Story Continues NasdaqGS - Delayed Quote•USD (TSLA) Follow View Quote Details 342.82 - (-1.40%) At close: May 15 at 4:00:00 PM EDT Advanced Chart April data for the US, Tesla's home market, will come in early June via registration data provided by S&P Global Mobility. Tesla bulls will argue a full month sales for the refreshed Model Y will boost sales in April, as they fell in March due to limited availability. However, demand may be an issue as Tesla just announced a cheaper version of the all-new Model Y in the US, the Long Range RWD version starting at $44,990, a $4,000 discount compared to the AWD version. Pras Subramanian is a reporter for Yahoo Finance. You can follow him on X and on Instagram. For the latest earnings reports and analysis, earnings whispers and expectations, and company earnings news, click here Read the latest financial and business news from Yahoo Finance
Tesla April sales by the numbers: Demand weakness continues
You are reading a free article with opinions that may differ from the recommendation given by Kalkine in its paid research reports. Become a Kalkine member today to get access to our research reports, in-depth technical and fundamental research. Learn more
Start Your Free Trial Now!Download Free Report – Explore 3 Stock Ideas & Industry Insights
Unlock 3 stock ideas and key industry insights in our free report. This information is general in nature and does not consider your personal objectives, financial situation, or needs. It is not financial advice.
All investments involve risk—consider independent advice before making any investment decisions.
View 3 Research ReportsThis information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on ‘as is’ basis, using their API. The information and data provided on this page, as well as via the API, are not guaranteed to be real-time or accurate. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general informational purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine does not assume any responsibility for any trading losses you might incur as a result of using this information, data, or any analyst rating or recommendation provided. Kalkine will not accept any liability for any loss or damage resulting from reliance on the information, including but not limited to data, quotes, charts, analyst ratings, recommendations, and buy/sell signals sourced via the API.
Please be fully informed about the risks and costs associated with trading in the financial markets, as it is one of the riskiest forms of investment. Kalkine does not provide any warranties regarding the information on this page, including, without limitation, warranties of merchantability or fitness for a particular purpose or use.
Please wait processing your request...