Investing.com -- Shares of Informatica (NYSE: INFA) surged over 20% today after reports emerged that Salesforce (NYSE: NYSE:CRM) is in renewed talks to acquire the cloud data management firm. The news, first reported by Bloomberg, has reignited interest in a deal that was previously considered but did not materialize last year. Meanwhile, Salesforce stock fell 3% amidst the speculation.

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According to sources familiar with the situation, the acquisition discussions are ongoing, and an agreement could be announced as early as next week. However, they also cautioned that no final decision has been made, and the talks could still fall through. It was also noted that another potential buyer, Cloud Software Group, has expressed interest in Informatica.

The movement in both stocks reflects investor reactions to the potential acquisition. For Informatica, the surge in stock price indicates a positive market response to the possibility of being acquired by a larger player like Salesforce. On the other hand, Salesforce’s dip may be attributed to concerns over the cost and integration challenges of such a deal.

As the talks are private, the details remain speculative, and the companies have not issued any official statements regarding the potential acquisition.

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