Deluxe Corporation (NYSE:DLX) announced the launch of a new AI-powered assistant, DAX. The AI Assistant uses a blend of artificial intelligence with human expertise, all grounded in privacy, compliance, and responsible AI practices. Some of its features include Merchant Partner Chatbot, Customer Service Agent Assist, and AI-Powered Website Assistant.Deluxe Corporation (DLX) launches AI Chat-bot, DAX

A customer interacting with a point-of-sale terminal, demonstrating the impact of targeted loyalty marketing.

DAX has been launched to empower users to improve their daily performance. The SVP and Chief Technology and Digital Officer at Deluxe, Yogaraj “Yogs” Jayaprakasam, spoke about the strategic importance of DAX to Deluxe:

“DAX is more than a chatbot, it’s a building block for how we scale AI to enhance service and simplify engagement..with Deluxe.ai, we’re investing in practical tools that deliver value to our customers while preserving the personal service Deluxe is known for.”

Deluxe Corporation (NYSE:DLX) has more than a century of experience providing its customers technology-enabled solutions for merchant services, payments, data solutions, and print. It has had a long-standing relationship with banks, specifically from printing checks. DLX leverages this network to build its new era of digitalization, such as payment platforms and data-driven insights. Deluxe.ai was recently recognized with a 2025 CIO 100 award, reflecting the enterprise-wide approach to innovation at Deluxe.

While we acknowledge the potential of DLX to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk.  If you are looking for an AI stock that is more promising than DLX and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None.

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