Costco Wholesale Corporation (NASDAQ:COST) introduced a limit for its customers on the amount of gold its members can buy on Friday, May 16, 2025.Costco Wholesale Corporation (COST) restricts Gold Buying by Customers

A customer in a warehouse aisles, browsing the wide range of branded and private-label products.

Costco Wholesale Corporation (NASDAQ:COST) began selling gold to its members in 2023 and has sold more than $100 million worth of gold bars. Gold has seen its price soar over the past 52 weeks, from $2426.2/t.oz to $3203.8/t.oz, a rise of 32%. The rate of metal peaked at $3435.5 on April 21, 2025. Costco Wholesale Corporation (NASDAQ:COST) website stated:

"Limit of 1 transaction per membership, with a maximum of 2 units per 24 hours"

Costco Wholesale Corporation (NASDAQ:COST) has recently become a member of the Buy Now, Pay Later craze. It confirmed on Wednesday that it would partner with payment platform Affirm to provide its customers with an alternative method of making purchases. The company is in a phase of digital transformation, continuing efforts to improve its digital presence by improving its customers’ purchasing experience. The company stated:

"We still have a lot of work to do in this area and are excited about the potential to improve the member experience through more relevant targeted messages and experiences."

The stock is delivering strong returns this year, surging by more than 12% since the start of 2025.

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