Apple Inc. (NASDAQ:AAPL) is facing an Artificial Intelligence (AI) dilemma. Although a pioneer of the tech industry, APPL has been struggling with AI integration, which risks undermining its SMART-Phone market dominance.Is AI a hurdle for Apple Inc. (APPL)?

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As per a report on Bloomberg on Sunday, April 16, 2025 (citing people familiar with Apple Inc. (NASDAQ:AAPL) internal processes), the tech giant has experienced turbulence from robotics to next-generation hardware. Apple appointed John Giannandrea, a former senior executive from Google, to lead its AI strategy in 2018. This was considered a turning point for the company, especially noting how Siri had fallen from grace when competing with other voice-activated assistants. Nearly 7 years later and the company is still struggling to keep pace with rivals in generative AI and large language models.

In 2024, the company announced the launch of “Apple Intelligence”, but it has not quite lived up to the hype. This has started to raise serious questions about the company’s ability to deliver on promises such as smarter writing tools, summarization, and an upgraded Siri. The stock's 12-month return is over 8.5%.

While we acknowledge the potential of APPL to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk.  If you are looking for an AI stock that is more promising than APPL and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None.

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